Hypetags are live pricetags for your sneakers

Hypetags is a late capitalistic study on sneakerhead culture. Or it's a troll for streetwear. Or it's a genuine product.

Whatever it is, it grabs the live price of the sneaker you're currently wearing and updates it in real time directly between your laces.

4 of 5 thieves approved.

In collaboration with Chris Baker, June Bang, and Lindsey Rock.

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